While our hideous little sign and flag were a success, we had to come up with something better, and quickly too, since festival season was upon us.
I played around, experimented and trial-and-errored A LOT. But, I finally created something we could be proud of. Our unique signature in the world and the Rave scene. This is when we were rebranded from 40+ to 40up. If you ever hear someone refer to us as 40+, you know they are OGs of our group.
I actually did it! I was able to capture our group’s essence in a graphical way. A logo that truly represented our diverse history and style that bridged old and new school.
Now, that I have time to invest again, I’ve begun freshening up our look a bit. But, our 40up identity will always remain. It’s time for a more vibrant look that’s more easily located at festivals and recognizable on social platforms.
